Global Certificate Course in Using Snapchat Discover for Event Promotion
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, everyone! I'm thrilled to have here with us today, an expert in social media and event promotion, who's going to tell us all about a fascinating new course. Welcome to the show! GUEST: Thanks for having me! I'm excited to be here. HOST: To start, could you briefly introduce the Global Certificate Course in Using Snapchat Discover for Event Promotion? What makes it unique and valuable? GUEST: Absolutely! This course is a comprehensive program that dives deep into Snapchat Discover, a powerful tool for event promotion. With over 293 million daily active users, it offers a huge opportunity for event promoters. It's unique because it provides practical experience in creating and implementing Snapchat Discover campaigns, and teaches how to measure their performance using Snapchat's analytics tools. HOST: That sounds fantastic! Considering the vast reach of Snapchat, what current industry trends do you think are most relevant to this course? GUEST: One trend is the increasing importance of visual storytelling in marketing. Snapchat Discover is all about creating engaging, visually appealing content that tells a story. Another trend is the use of analytics for data-driven decision making. This course covers both of these trends. HOST: I see. And what challenges might learners face when trying to leverage Snapchat Discover for event promotion? GUEST: One challenge is the learning curve associated with using a new platform. Snapchat Discover has its own unique features and capabilities, and it can take time to master them. Another challenge is standing out in a crowded space. With so many users and so much content, it can be difficult to create campaigns that truly engage and resonate with audiences. HOST: That's a great point. Looking forward, where do you see the future of using Snapchat Discover for event promotion? GUEST: I believe we'll see even more innovative uses of Snapchat Discover for event promotion. As more promoters become proficient in using the platform, we'll likely see more creative, engaging, and effective campaigns. I also expect to see continued advancements in Snapchat's analytics tools, providing even more insights for data-driven decision making. HOST: It's clear that this course is packed with valuable insights and practical skills. Thank you so much for sharing your expertise with us today. We're sure our listeners have learned a lot! GUEST: My pleasure! It was great speaking with you. Thanks for having me.
