Postgraduate Certificate in Advanced Snapchat Marketing Techniques

About this Podcast

HOST: Welcome to our podcast, where we explore the latest trends and developments in the world of digital marketing. I'm thrilled to have our guest with us today, an expert in social media marketing and the instructor for the Postgraduate Certificate in Advanced Snapchat Marketing Techniques. Can you tell us a bit about your background and how you got started in this field? GUEST: Of course! I've been working in digital marketing for over a decade now, and I've always been fascinated by the ever-evolving landscape of social media platforms. I started focusing on Snapchat about five years ago, and I quickly realized its untapped potential for marketing purposes. HOST: That's fascinating! Snapchat has certainly come a long way since its early days as a simple photo-sharing app. Can you tell us more about the unique features and user behavior that make Snapchat an attractive platform for marketers? GUEST: Absolutely. Snapchat's unique features include its ephemeral nature, allowing content to disappear after 24 hours, and its focus on visual storytelling. Users on Snapchat are typically younger and more engaged than on other platforms, which presents a unique opportunity for brands to connect with this hard-to-reach demographic. HOST: It's impressive how Snapchat has managed to carve out a niche for itself in the crowded social media space. Now, let's talk about the course you teach. What are some of the advanced topics covered, and how do they give learners a competitive edge in the industry? GUEST: In the course, we cover topics like Snapchat analytics, influencer marketing, and storytelling techniques. These skills are essential for anyone looking to excel in social media marketing, as they enable learners to measure the success of their campaigns, collaborate with influencers, and create engaging content that resonates with their audience. HOST: Those are certainly valuable skills to have, especially as businesses increasingly prioritize social media marketing. Speaking of challenges, what are some of the obstacles you've faced in teaching this subject or working in the field of Snapchat marketing? GUEST: One challenge is staying up-to-date with the constant changes and updates to the platform. Snapchat is always evolving, so it's crucial to stay informed about new features and best practices. Another challenge is helping learners understand the nuances of Snapchat's ad platform, which can be complex and intimidating for those who are new to it. HOST: That's a great point. The ever-changing nature of social media platforms can make it challenging to stay current. Finally, what are your thoughts on the future of Snapchat and social media marketing as a whole? GUEST: I believe Snapchat will continue to be an essential platform for brands looking to reach a younger audience. As augmented reality (AR) technology becomes more sophisticated, I expect Snapchat to double down on its AR capabilities, offering even more innovative ways for brands to engage with their audience. HOST: That's an exciting outlook for the future of Snapchat and social media marketing. Thank you so much for joining us today and sharing your insights on the Postgraduate Certificate in Advanced Snapchat Marketing Techniques. GUEST: My pleasure! It was great speaking with you about this exciting subject.