Professional Certificate in Tracking Performance on Snapchat Discover
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have [Guest's Name], an expert in digital marketing, here to discuss the Professional Certificate in Tracking Performance on Snapchat Discover. Can you tell us a bit about this course? GUEST: Absolutely, this course is designed to help digital marketing professionals leverage Snapchat Discover effectively. It focuses on tracking, analyzing, and optimizing Snapchat Discover campaigns. HOST: That sounds fascinating. Snapchat Discover is quite popular among the younger demographic. What are some current industry trends related to this platform? GUEST: Definitely. Brands are increasingly recognizing the potential of Snapchat Discover for reaching a younger audience. There's a growing emphasis on creating engaging, interactive content that resonates with this demographic. HOST: And what challenges might learners face while learning or teaching this subject? GUEST: One challenge is staying updated with Snapchat's frequent updates and changes to its platform and analytics tools. However, this course is designed to provide learners with the most current best practices. HOST: That's great to hear. Looking to the future, where do you see the field of digital marketing on Snapchat Discover heading? GUEST: I believe we'll see even more immersive and interactive content, as well as advanced targeting and optimization capabilities. This course prepares learners for these developments. HOST: It certainly sounds like a valuable course for any digital marketing professional. Thank you for joining us today, [Guest's Name]. It was a pleasure discussing this with you. GUEST: Thank you for having me. It was a pleasure sharing my insights.
