Graduate Certificate in Twitter Customer Engagement
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be joined by [Guest's Name], an expert in social media customer engagement and the instructor of the new course, "Graduate Certificate in Twitter Customer Engagement." Can you tell us a bit about why you created this course? GUEST: Absolutely, with over 330 million active users, Twitter has become a crucial platform for businesses to engage with their customers. I saw a need for a comprehensive course that focuses on leveraging Twitter's potential for brand promotion, reputation management, and customer service. HOST: That's fascinating. How have you seen businesses effectively use Twitter for customer engagement in your experience? GUEST: I've seen companies use strategic tweeting to humanize their brand, manage crises with real-time communication, and analyze data to gain insights into customer preferences. It's about building relationships and providing value, which leads to increased loyalty and word-of-mouth marketing. HOST: Speaking of challenges, what do you think are the biggest hurdles when it comes to using Twitter for customer engagement? GUEST: Time management and staying updated on trends can be difficult. Also, knowing how to handle a social media crisis professionally is essential. Our course addresses these challenges by providing strategies and best practices for effective time management, staying current, and crisis management. HOST: Where do you see the future of Twitter customer engagement heading in the next 5 years? GUEST: I believe we'll see even more integration of artificial intelligence, virtual reality, and advanced data analytics in Twitter customer engagement. Businesses will continue to find innovative ways to engage with their audience and measure the success of their campaigns. HOST: That's exciting! As we wrap up, who do you think would benefit most from taking this course? GUEST: This course is designed for marketing, public relations, and customer service professionals looking to enhance their skills and stay competitive in the ever-evolving digital landscape. By completing this course, learners will gain a solid understanding of Twitter's role in customer engagement and be better equipped to excel in their careers. HOST: Thank you so much for joining us today and sharing your insights on the "Graduate Certificate in Twitter Customer Engagement" course. It's been a pleasure having you! GUEST: Thank you for having me. It's been a great conversation, and I'm looking forward to seeing learners grow in this exciting field.
