Certified Specialist Programme in Behavioral Economics for Consumer Insights Analysis
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today we're discussing the Certified Specialist Programme in Behavioral Economics for Consumer Insights Analysis. I'm delighted to have our guest, an expert in this field. Can you tell us a bit about your experience and what led you to teach this course? GUEST: Absolutely, I've spent over 15 years in marketing and consumer insights, and I've seen firsthand how understanding behavioral economics can significantly improve marketing strategies. I created this course to share this powerful knowledge with others. HOST: That's fascinating. With the rise of data-driven decision-making, how does behavioral economics fit into the picture, and why is it so important for consumer insights analysis? GUEST: Behavioral economics helps us understand the 'why' behind consumer decisions, which is crucial for developing effective marketing strategies. It's not just about knowing what consumers do, but why they do it, and that's what this course focuses on. HOST: That makes sense. Now, in your experience, what are some of the challenges faced when applying behavioral economics to consumer insights analysis? GUEST: One major challenge is overcoming cognitive biases. It's easy to fall into the trap of assuming consumers think and act like us, but they often don't. This course helps learners identify and navigate these biases. HOST: That's a great point. Looking to the future, how do you see the role of behavioral economics in consumer insights analysis evolving? GUEST: I believe it will become even more critical. As technology advances, we'll have access to more data than ever before. Understanding behavioral economics will be key to making sense of this data and using it to drive business growth. HOST: That's a promising outlook. Thank you for sharing your insights with us today. It's been a pleasure discussing the Certified Specialist Programme in Behavioral Economics for Consumer Insights Analysis. GUEST: My pleasure. Thanks for having me.
