Executive Certificate in Developing a Snapchat Engagement Strategy
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, where we interview experts about the latest courses and trends in the marketing industry. I'm thrilled to have you here today, discussing the Executive Certificate in Developing a Snapchat Engagement Strategy. Can you tell us a bit about your personal experiences with Snapchat marketing? GUEST: Absolutely! Snapchat is a unique platform with a younger demographic, and it offers a lot of opportunities for brands to engage with their audience in a more casual, authentic way. I've seen some impressive results from companies that have embraced Snapchat as part of their overall marketing strategy. HOST: That's great to hear! Now, with over 210 million daily active users, Snapchat is a force to be reckoned with. What current industry trends do you think marketers should pay attention to when it comes to Snapchat? GUEST: One trend that comes to mind is the rise of augmented reality (AR) lenses on Snapchat. Brands can create their own AR filters, which can be a fun and engaging way to promote products or services. Additionally, influencer marketing on Snapchat is becoming more popular, as users tend to trust recommendations from people they follow. HOST: Those are definitely important trends to consider. Now, when it comes to developing a Snapchat engagement strategy, what challenges have you encountered, either as a marketer or as an instructor? GUEST: One challenge is the fact that Snapchat's algorithm prioritizes content from friends over brands, so it can be difficult for businesses to get their content seen. Additionally, the platform's vertical video format can take some getting used to, especially for those who are more familiar with horizontal video. HOST: That's a great point. And finally, where do you see the future of Snapchat marketing headed? What advice would you give to marketers looking to stay ahead of the curve? GUEST: I think we'll continue to see the rise of AR lenses and influencer marketing on Snapchat. My advice would be to stay up-to-date with the latest trends and features, and to experiment with different types of content to see what resonates with your audience. HOST: Thank you so much for joining us today and sharing your insights on the Executive Certificate in Developing a Snapchat Engagement Strategy. We're confident that our listeners will find this information valuable as they navigate the ever-changing world of social media marketing. GUEST: Thanks for having me! It was a pleasure to be here.
