Certificate Programme in Negotiation for Digital Advertising
Published on June 27, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with an expert about the Certificate Programme in Negotiation for Digital Advertising. Can you tell us a bit about your personal experiences that led you to teach this course? GUEST: Absolutely, I've spent over a decade negotiating deals in the digital advertising industry and saw a need for specialized training in this area. HOST: That's fascinating. How does this program address current trends in digital advertising? GUEST: We cover topics like programmatic advertising, AI-driven ad strategies, and privacy regulations, ensuring learners are up-to-date with industry developments. HOST: Those are crucial areas to stay informed on. Now, what would you say are some common challenges faced when negotiating in digital advertising? GUEST: One major challenge is balancing client needs with optimal advertising strategies. Our course helps learners navigate these complexities. HOST: That must be tricky. Looking towards the future, how do you see the role of negotiation evolving in digital advertising? GUEST: With increasing automation, negotiation skills will become even more essential for developing strong partnerships and creative solutions. HOST: It's clear that this course offers valuable insights for professionals in the field. Thank you for joining us today and sharing your expertise! GUEST: My pleasure, thanks for having me.
