Women in Tech Leadership Customer Relationship Management (CRM)
Published on June 28, 2025
About this Podcast
HOST: Welcome to our podcast, today we're speaking with an expert in the field of Customer Relationship Management, or CRM, and tech leadership. Can you tell us a bit about the Women in Tech Leadership CRM certificate course? GUEST: Absolutely! This course is designed to help professionals advance their careers in tech leadership by developing essential CRM skills. In today's tech-driven world, these skills are in high demand. HOST: That's true. With so many companies relying on CRM tools to drive customer engagement and increase revenue, the need for leaders who can effectively manage these relationships is greater than ever. Can you share some current industry trends related to CRM? GUEST: Certainly. One trend we're seeing is the integration of artificial intelligence and machine learning into CRM platforms. This technology can help businesses better understand their customers and predict their behavior. HOST: That's fascinating. But with new technology comes new challenges. What are some of the obstacles faced in this field or while teaching this subject? GUEST: One challenge is keeping up with the rapid pace of technological change. It can be difficult for professionals to stay current on the latest tools and techniques. That's why our course covers a range of topics and provides opportunities for hands-on learning. HOST: It's clear that this course is a powerful tool for career advancement. But what about the future of CRM and tech leadership? Where do you see this area heading? GUEST: I believe we'll continue to see the integration of technology into CRM platforms. Additionally, I think we'll see a greater emphasis on data-driven decision making and personalized customer experiences. HOST: Thank you for sharing your insights with us today. It's been a pleasure learning more about the Women in Tech Leadership CRM certificate course. GUEST: My pleasure. Thanks for having me.
